HYPERBOREAN FOLKLORE — The Living Soul of Heritage Reborn

Concept and creation by Iraida Florea
with contributing artists Vlad Dumitriu (sculptor & visual artist), Irina Chira (photographer & editor of image), and Mihai Toma (musician & composer)

The Visionary Journey

Hyperborean Folklore was envisioned in 2016 by multidisciplinary artist Iraida Florea as a cultural and artistic ecosystem — a space where ancestral memory meets avant-garde creation. Conceived as both a movement and a living archive, the project bridges disciplines — from photography and wearable art to jewellery, scenography, performance, and academic research — united under one symbol: the rebirth of the sacred feminine in Romanian culture.

Over the years, the project has unfolded like a constellation of artistic expressions.
From art photography and visual poetics, in collaboration with photographer Irina Chira, capturing the mythic and emotional dimensions of Romanian identity — to the GODDESS TREASURE Art Jewellery Collection, co-created with visual artist and sculptor Vlad Dumitriu, where sacred geometry transforms into luminous, wearable sculpture.

Performative installations and multisensory shows, where music, costume, scent, and poetry intertwine, have brought this vision to life in museums, galleries, and cultural spaces — inviting audiences into a dialogue of remembrance and emotion.

At the same time, academic research — through essays and art books authored by Iraida Florea — explores myth, symbolism, the history of sacred imagery, and the continuity of tradition in contemporary art.

Each expression contributes to the mosaic of Hyperborean Folklore — a sacred geography of creative consciousness.

The GODDESS TREASURE Collection — Sculpting Light, Embodying Myth

At the heart of this artistic universe lies the GODDESS TREASURE Collection, an art-jewellery line conceived by Iraida Florea and Vlad Dumitriu.

Each piece is more than adornment — it is a talisman, a fragment of sacred geometry reborn through contemporary sculpture; a dialogue between divinity and design.
Hand-shaped in the artist’s atelier, these jewels seem carved by light itself.

Every symbol — the spiral, the rhombus, the column, the eye — echoes the ancestral embroidery of Romanian traditional costume, where geometry once served as language, protection, and prayer.

The upcoming GODDESS TREASURE 2026 – Brâncuși 150 Collection reflects the Brâncușian philosophy of ascension — simplicity as the path to the divine — while its rhythmic geometry evokes origins, fertility, and cosmic harmony.

To wear such a jewel is to participate in a living ritual: to mirror the artist’s inner world, to reveal one’s own, and to radiate beauty that transcends the material.

The Hyperborean Realm — A Temple of Memory and Future

The name Hyperborean Folklore carries the mystery of Hyperborea, the mythical northern land of eternal light and harmony — described by the ancient Greeks as a celestial homeland of purity and inspiration.

In Iraida Florea’s vision, Hyperborea becomes both a place and a state of being — a Goddess Temple, where every act of creation honors the divine feminine, ancestral craft, and the universal geometry uniting all cultures.

Here, every object — whether jewel, photograph, or costume — becomes a portal between the visible and the invisible.
It is an art of remembrance, a hymn to continuity, where the past is not merely preserved but reborn as contemporary myth.

A Contemporary Myth in Motion

Today, Hyperborean Folklore stands as a bridge between heritage and innovation, ritual and design, the individual and the collective.
Its message is timeless:

Art is the language of remembrance, and beauty is the act of returning to the sacred.

Every creation — from photograph to performance, from jewel to word — invites the viewer and wearer alike into a luminous continuum, where art becomes a mirror of the divine, and tradition becomes tomorrow’s voice.

“We do not recreate the past — we awaken the future.”
— Iraida Florea