REPAIRING OIL

About

Careless Beauty

Our story started 30 years ago, in 1992, in Romania, when Careless Beauty has been founded by Elena Oancea, a chemist and esthetician, following her family tradition of creating beauty only by means of nature. Ever since the beginning, we set a powerful intention: to manufacture biodynamic cosmetics made only from plants that belong to the Romanian flora.

A family business by definition, Careless Beauty became the only patented Romanian cosmetic brand manufacturing 100% natural skincare products under the guidelines of biodynamic agriculture. After graduating, Dr. Engr. Pharm. Ioana-Adina Tula (Oancea),
teamed up with her mother in creating more & more skincare beneficial for the skin, free of synthetic chemicals. Her brother, Tiberiu Oancea, is dealing logistics and business management while her father, Dan Oancea who is supervising plant growth and all harvesting processes.

The major advantage of the Romanian plant extracts that are been used in our manufacturing process is the fast absorption into the skin and their complex bio-active formulations. The antioxidant properties of the botanical extracts facilitate the regeneration of skin cells.

Careless Beauty owns 3 patents: formulation for all-natural facial; the regenerating facial cream and the regenerating botanical elixir. Other Careless Beauty patents are also in pending.

With vast experience and unique know-how, Careless Beauty provides all-natural alternatives for healthy skin through our range of biodynamic dermato cosmetics and beauty services.