The Story of ArcStudio
ArcStudio is a slow‑fashion brand based in Cluj‑Napoca, which began to take shape in 2020. The story had earlier roots, nurtured by a love of spending time in nature and exploring creative ideas.

Observing seasonality, how materials are in perpetual transformation, and the joy of experimenting with natural beauty have permanently shaped how this project is conceived. Everything is driven by the principle of natural renewal.

The result of these creative and ecological impulses is a material library (banca de materiale). Collected over more than a decade, these materials gradually become beautiful clothing — all for women who wish to explore femininity, simplicity, and comfort.

The variety of materials motivates the search for a timeless design that supports the expression of full feminine personality. In turn, each selected piece of material is asked important questions:

How can transformation into functional beauty occur?

How can this fabric become a versatile garment?

How can it find a place in a quality, lasting wardrobe?

These questions are raised by the brand’s founder, Claudia Nemeș.
Born in 1982 in Romania, Claudia is a self‑taught Romanian designer. She decided to combine her passion for nature and love of beauty and to launch an invitation into the universe of ArcStudio.

The small atelier in Cluj‑Napoca houses the material library. It is also where the entire creative process happens, and each piece is made by hand. The atelier is also the site of sustainable practices: clothing swaps, upcycling projects, etc.