Alice is a boutique art and design house dedicated to the creation and curation of collectible pieces that merge fine artistry with exceptional craftsmanship.

Deeply inspired by mythology, ancestral aesthetics, and the rich culturalheritage of Romania, our work translates tradition into contemporary elegance since 2011.

Each silk scarf, handbag, and piece of jewelry is envisioned as wearable art, a modern heirloom infused with authentic symbolism and timeless storytelling.

Every design emerges from in-depth ethnographic research, reinterpreting traditional motifs through a refined, contemporary lens.

Alice is made for collectors and connoisseurs of beauty, culture, and meaning, for those who wish not just to wear an object, but to carry a piece of heritage, elevated into modern expression.