About
Ce Fain! is a curated online marketplace created to give international visibility to emerging Romanian luxury designers. The platform connects independent designers with a global audience seeking contemporary design, limited-edition products, and authentic creative voices.
What “Ce Fain!” means
“Ce fain” is a Romanian expression meaning “how beautiful” or “how well done.” The name reflects our focus on craftsmanship, design quality, and thoughtful execution rather than trends or volume.
What we mean by “emerging luxury designers”
At Ce Fain!, emerging luxury designers are independent creators who:
- Produce in small or limited batches
- Work with premium or responsibly sourced materials
- Design original collections rather than mass-produced items
- Are not widely distributed on global luxury platforms
Luxury, in this context, is defined by quality, process, and intent — not scale.
Our curation process
Designers featured on Ce Fain! are selected based on:
- Design originality and coherence
- Material quality and production standards
- Ethical and sustainable practices where applicable
- Ability to reinterpret craft in a contemporary way
Not all applicants are accepted.
Cultural positioning
Ce Fain! operates at the intersection of commerce and culture. Beyond selling products, the platform documents a contemporary moment in Romanian design — one shaped by global education, local craft knowledge, and independent creative practice.
What Ce Fain is not
- Not a mass marketplace
- Not a dropshipping platform
- Not traditional folklore retail
- Not trend-driven fast fashion
Ce Fain! prioritizes long-term value over volume.
Looking ahead
While Ce Fain! currently focuses on Romanian designers, the platform is built to expand its perspective on underrepresented luxury design ecosystems in Eastern Europe, maintaining the same curatorial standards.
Founder
Raluca Feldenkris
Raluca, the visionary behind Ce Fain!, is dedicated to elevating Romanian design on the global stage. With a background in digital strategy and cultural branding, she has worked with prestigious institutions such as The Romanian Cultural Institute, The Romanian Embassy in the US, and Alianta, growing their audiences and impact exponentially.
Through Ce Fain!, Raluca applies her expertise in storytelling, marketing, and brand development to connect Romanian designers with international buyers who appreciate luxury, craftsmanship, and cultural heritage. Vendors partnering with Ce Fain! gain access to a carefully curated marketplace, strategic visibility, and a sophisticated clientele eager to invest in unique, high-end Romanian creations.
By joining Ce Fain!, designers become part of a movement redefining contemporary Romanian artistry on a global scale.
Co-founder
Andreea Rebaltescu (Deeea)
Andreea, the co-founder of Ce Fain!, is a dynamic force blending creativity, strategy, and leadership to elevate Romanian design globally. With a background in branding, marketing, and executive coaching, she shapes Ce Fain! into a transformative platform for Romanian creators.
As the founder of Sun Media Shine, Andreea has helped businesses and artists craft compelling brand narratives, while her work as a leadership coach empowers professionals to grow with clarity and confidence. Her expertise extends to major cultural initiatives, having spearheaded high-profile campaigns that raised over $3M for humanitarian causes.
Beyond strategy, Andreea is an artist and cultural ambassador, showcasing Romanian heritage through music and storytelling at prestigious events. Her ability to merge brand development with artistic vision ensures that Ce Fain! offers its vendors not just a marketplace, but a powerful platform for global recognition and success.
Business Development Partner
Roxana Morse
Roxana is part of the team behind Ce Fain! and brings with her a deep connection to Romanian culture and heritage. Originally from Buzău, Romania, where she lived until relocating to the United States in 2013, Roxana has long carried with her a deep appreciation for Romanian identity, along with a strong passion for fashion and design.
She felt naturally drawn to the vision behind Ce Fain!, a project that beautifully reflects the intersection of culture, creativity, and contemporary aesthetics. Her love for beauty, thoughtful design and meaningful storytelling through fashion brought her closer to this mission of showcasing Romanian designers and creative talent to a wider audience.
Through Ce Fain!, she is proud to contribute to a platform that celebrates originality, craftsmanship, and the growing global presence of Luxury Romanian design.
About
What is Ce Fain!
Ce Fain! is a curated online marketplace for emerging Romanian luxury designers offering limited-edition fashion, jewelry, accessories, and design objects created by independent studios.
What does “emerging luxury designer” mean at Ce Fain!
At Ce Fain!, emerging luxury designers are independent creators who produce in small batches, work with premium materials, and are not widely distributed on global mass-luxury platforms.
How are designers selected
Designers on Ce Fain! are selected based on design originality, material quality, production standards, and their ability to reinterpret craft through a contemporary aesthetic.
Why focus on Romanian designers
Romania has a strong but underrepresented design ecosystem combining deep craft traditions with contemporary design education. Ce Fain! exists to give these designers international visibility.